THE TEN MILLION PLAYBOOK

From idea to traction.
One decision at a time.

A growing library for every important issue along the product journey—from choosing the problem and buyer to payments, launch, distribution and growth.

How it worksEvery guide focuses on one practical decision. Public founder and platform cases are included as evidence, not presented as Ten Million client results.

THE COMPLETE PATH

Seven stages. Twenty-eight issues.

Published topics link to a full guide. The rest define the editorial roadmap we are building out.

01
Idea

Choose a problem worth solving.

Separate an interesting idea from a frequent, painful and reachable customer problem.

STAGE OUTPUTA testable opportunity thesis
02
Audience

Identify the first buyer.

Define who feels the pain, who uses the product and who can decide to pay.

STAGE OUTPUTA focused ICP and positioning
03
Product

Build the smallest credible solution.

Scope the core job, remove unnecessary features and make the first-use experience understandable.

  • MVP scopePlanned
  • Onboarding and activationPlanned
  • Product analyticsPlanned
  • Feedback collectionPlanned
STAGE OUTPUTAn MVP people can evaluate
04
Business model

Make it possible to buy.

Choose the price, payment architecture and subscription rules without creating avoidable complexity.

  • Pricing and packagingPlanned
  • Stripe Checkout Published
  • Merchant of RecordPlanned
  • Trials, refunds and cancellationPlanned
STAGE OUTPUTA complete buying path
05
Launch readiness

Prepare every critical path.

Review store requirements, trust, privacy and edge cases before real users arrive.

STAGE OUTPUTA product ready to release
06
Distribution

Earn the first attention.

Translate the product into channel-native content and run focused acquisition experiments.

  • Short-video creative Published
  • Launch assets and storyPlanned
  • Community distributionPlanned
  • Paid acquisition testsPlanned
STAGE OUTPUTA measurable route to users
07
Traction

Turn signal into direction.

Use activation, retention, interviews and revenue evidence to choose the next product move.

  • Launch as research Published
  • Activation and retentionPlanned
  • Funnel diagnosisPlanned
  • Roadmap and experimentsPlanned
STAGE OUTPUTA repeatable learning loop

PUBLISHED GUIDES

Start with a current decision.

016 min

Product research

How to interview users before building more features.

A practical guide to finding the repeated situation, workaround and buying trigger behind a feature request—with a public SaaS example.

3questions kept repeating
Read the guide
025 min

User persona

How to define an ICP from behavior, not demographics.

Build a useful first-customer profile from jobs, triggers, urgency and buying authority—with a public ProfitKit example.

2interviews changed the ICP
Read the guide
036 min

Creative production

How to build a repeatable short-video creative system.

Turn hooks, product demonstrations and creator briefs into a measurable testing loop—with TapNow as a public example.

28videos produced in four weeks
Read the guide
047 min

App Store

How to prepare for App Store review and rejection.

A preflight approach to metadata, reviewer access, permissions and Resolution Center responses—grounded in a five-rejection public account.

5rejections before approval
Read the guide
055 min

Payments

When to use Stripe Checkout instead of building your own.

Choose the simplest reliable payment path, map its edge cases and measure the full conversion flow—with Tiller as a public example.

90%reported lift in trial sign-ups
Read the guide
067 min

Launch & evolution

How to use a product launch as a learning loop.

Design launch day to answer product questions, capture behavior and guide the next iteration—with Jitter as a public example.

1 weekto the first public experiment
Read the guide

YOUR PRODUCT, NEXT

Turn the lesson into your next move.

Send your product and 30-day goal. We'll review the offer, buying path and launch readiness, then return three priorities.

Get a free launch diagnosis