You built the app.
Now build the business.

Practical help with research, positioning, content, payments, App Store review and the path to your first customers.

Get a free diagnosis Explore the services
TMFirst-Sale Plan
Example plan

Prove one buyer will pay.

A focused commercialization plan for a working AI product.

  1. 01Interview five potential buyers
  2. 02Rewrite the promise using their words
  3. 03Launch one measurable channel test
Reviewed by a real personNo automated score
Evidence-ledPrimary sources cited
2–3 business daysA clear reply window
Private by defaultNo card required

Shipping became easier.
The rest did not.

We work through the commercial decisions that code cannot make: who the product is for, why they should care, what they will pay and how they will discover it.

You are in the right place if…

Ten Million is built for the awkward space between “the product works” and “the business works.”

1

The product works, but the buyer is still vague.

You can explain the features, but not yet who feels the problem strongly enough to pay.

2

People visit, but they do not convert.

The offer, proof, pricing or path to value is making interested users hesitate.

3

Launch details keep blocking progress.

Stripe, App Store review, privacy, onboarding or cancellation flows are still unresolved.

4

You launched, but the next move is unclear.

You have signals from users and channels, but no reliable way to decide what to test next.

From idea to repeatable traction.

We work across the complete path, not just one tool or one launch. Every stage contains decisions that can determine whether the product becomes a business.

01

Idea

Choose a problem worth solving.

Separate an interesting idea from a frequent, painful and reachable customer problem.

  • Customer interviews
  • Problem validation
  • Competitor research
  • Demand tests before code
02

Audience

Identify the first buyer.

Define who feels the pain, who uses the product and who can decide to pay.

  • Ideal customer profile
  • Jobs and buying triggers
  • Value proposition
  • Landing-page messaging
03

Product

Build the smallest credible solution.

Scope the core job, remove unnecessary features and make the first-use experience understandable.

  • MVP scope
  • Onboarding and activation
  • Product analytics
  • Feedback collection
04

Business model

Make it possible to buy.

Choose the price, payment architecture and subscription rules without creating avoidable complexity.

  • Pricing and packaging
  • Stripe Checkout
  • Merchant of Record
  • Trials, refunds and cancellation
05

Launch readiness

Prepare every critical path.

Review store requirements, trust, privacy and edge cases before real users arrive.

  • App Store submission
  • Web launch checklist
  • Privacy and trust
  • Support and failure states
06

Distribution

Earn the first attention.

Translate the product into channel-native content and run focused acquisition experiments.

  • Short-video creative
  • Launch assets and story
  • Community distribution
  • Paid acquisition tests
07

Traction

Turn signal into direction.

Use activation, retention, interviews and revenue evidence to choose the next product move.

  • Launch as research
  • Activation and retention
  • Funnel diagnosis
  • Roadmap and experiments

Every topic becomes part of the Ten Million playbook, supported by public evidence and turned into an actionable guide.

Explore the complete playbook

What we actually do for you.

Four areas of work, each tied to a decision or an outcome—not a vague list of consulting capabilities.

1

Decide what to build.

User interviews, competitor research, first-buyer definition and positioning.

You get a research brief and a clear first-buyer hypothesis.
2

Make the product easy to understand.

Offer design, landing-page structure, onboarding, product proof and demo flow.

You get a sharper promise and a clearer path to the product’s value.
3

Get ready to charge and ship.

Pricing, Stripe, App Store submission, privacy, cancellation and launch checks.

You get a practical checklist for accepting a real customer.
4

Find a repeatable way to grow.

Short-video concepts, social content, channel experiments and product feedback loops.

You get one focused 30-day acquisition and learning plan.

Your diagnosis is a decision document.

It is not a score, a dashboard or an AI-generated teardown. It is a short explanation of what is blocking progress and what to do next.

Get my diagnosis
1

The commercial bottleneck

One clear explanation of what is most likely stopping the product from reaching a paying customer.

2

Three ranked blockers

The problems worth solving now, ordered by likely impact—not a generic list of improvements.

3

The evidence behind each call

What we observed in the product, offer, checkout or market context, and why it matters.

4

One 30-day move

A focused next experiment with a concrete outcome, so you know what to do before building more.

What happens after you submit.

A founder-led review of your actual product. No automated score and no disguised sales call.

  1. 1

    Share the product.

    Send the live URL, current buyer and the result you want in the next 30 days.

  2. 2

    We review the path to purchase.

    We look at the offer, trust, pricing, payments, launch readiness and likely first channel.

  3. 3

    You receive three priorities.

    Within 2–3 business days, you get the biggest blockers and the next move for each.

Useful guidance needs clear boundaries.

We would rather be precise about the work than make promises no honest commercialization service can make.

What we do

  • Review the real product, offer and path to purchase
  • Connect recommendations to visible evidence
  • Rank the few decisions that matter most now
  • Turn broad uncertainty into a testable next move

What we do not pretend

  • That any service can guarantee revenue or App Store approval
  • That public company cases are our client results
  • That one playbook works for every product and market
  • That we replace legal, tax or accounting professionals

One guide for every important decision.

Each article explains one issue along the path, what to do about it and the public evidence behind the recommendation.

Browse all insights

Product research

How to interview users before building more features.

3 questions kept repeatingRead the guide

User persona

How to define an ICP from behavior, not demographics.

2 interviews changed the ICPRead the guide

Creative production

How to build a repeatable short-video creative system.

28 videos produced in four weeksRead the guide

See what matters before you spend more.

Begin with a free diagnosis. Continue into a focused 30-day sprint only when the product is ready.

Launch Diagnosis

Free

  • Manual product review
  • Three commercial blockers
  • One recommended next move
  • Reply in 2–3 business days
Diagnose my product Private by default. No card required.

Before you submit.

Clear answers about the diagnosis and what follows.

Who is the free diagnosis for?

Independent builders and small teams with a working web or mobile product. It is most useful when the product exists but the buyer, offer, launch path or first growth channel is still uncertain.

What do I need to submit?

A product URL, a short description of the intended customer, the biggest current challenge and the result you want in the next 30 days. Test access is helpful when the core experience is behind a login.

Do you implement code, run ads or submit the app for me?

The free diagnosis is a review and prioritization service. Follow-on work can include research, positioning, launch preparation and experiment design, but any implementation scope is agreed separately.

Are the cases in the Playbook Ten Million client results?

No. They are public cases and primary sources used as evidence inside the guides. We label them clearly and do not present other companies’ results as our own.

What happens after the diagnosis?

You can act on the priorities yourself. If the product is ready and the problem fits our scope, we may suggest a focused sprint. There is no obligation and no automatic subscription.

Your next feature
might not be a feature.

Find the decision that moves your product closer to a real customer.

Get my free diagnosis